The city of Barcelona, with a population of 1.6 million inhabitants, is located in the north-east of the Iberian Peninsula and has long been considered a true international point of reference on the topic of smart cities.
The “Barcelona model” is studied and taken as an example for the open-mindedness shown over the years in understanding how the value of knowledge could become strategic in improving the urban environment and infrastructures.
Underlying the Smart City concept, in fact, there is a capability to manage complex processes that involve several leading role figures of different sorts, stakeholders who are often in conflict and need to be mediated.
In line with this thought, Barcelona was definitely one of the first cities to organize its own social and economic system with the aim of collecting data and information that could become a source of improvement and creation of benefits for all the different role players in the city.
This is how actions and initiatives aimed to improve the efficiency of the infrastructure of the urban context with the production of new services, have been proposed over the years.
It all happened with a new participatory approach with all citizens taking up a new more active and dynamic role, compared with the past.
It was within this fertile land that BENINCA' decided to lay its roots in 2009 with its BENINCA NORTE branch, making its product range available for a larger project that looks to the future and to new technologies as a source of inspiration.
The branch, located in Manresa, operates through its distribution network offering all the products of the BENINCA' HOLDING Group and continuing a process of growth and widespread awareness of the brand that in recent years has led to significant results.
Growth and collaboration has also continued through the work that in these years our major distributors have made in the local areas, allowing us to lay the foundations for the construction of a new collective path.
