He joined Benincà in 2003 and is now the Group’s sales director. An important growth path in which he has witnessed and contributed to an evolution. In this interview, he tells us a little about his own career but above all what 2019 meant for the company.
2019 has certainly been a milestone year in the history of Automatismi Benincà and, as a consequence, for the entire group. I have only been around for the last 17 of these first 40 years in which the company’s founders, Aldo and Luigi Benincà, have overseen its significant growth in the sector of automations for doors and gates. I would define this birthday as a coming of age because over time we have gone from being a single company to 5 separate businesses, from having no international branches to having 11, 2 of which opened in the 40th anniversary year, and from focusing closely on production and quality to understanding the strengths of our brands and therefore also concentrating heavily on our across-the-board development in all our target markets. For many years we have worked with over 110 countries in the world but up until 2018 we had always approached the markets with a very close focus on individual businesses, without seeking the synergies that only a group can create and obviously exploit. Now the new RISE, MYONE and HI-MOTIONS brands have come through their teething phases and are ready to offer professional solutions that can be integrated with those provided by the historic BENINCA’ and CAB brands, supplying their clients with complete solutions. 2019 was a year of events; all of our branches celebrated this 40th anniversary and some also celebrated the anniversary of their own founding. These occasions, as well as the three events organised directly by HQ, gave us a chance to speak with many of our clients who confirmed that our original decision to choose specialist distribution and professional channels, and to stick with them over the years, has been a consistent guarantee for them and proof that they too made the right choice when partnering with us. In 2019 we became aware of our true strength and the fact that the entire group is now able to offer a unique range of products and solutions. This is why I think it was a year in which we came of age. We will continue to develop products aimed at industry specialists - in fact, we believe that this is one of the main traits that sets us apart - and we will increasingly focus on integrated solutions designed to satisfy the ever more frequent requests for turnkey projects that come from the commercial and industrial sectors.
