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Ivo Russev: the distribution strategy and the birth of BESIDE
In January of 2004, the first branch of the BENINCA’ and CAB brands, Beside Ltd, was established in Bulgaria.Immediately, a dialogue with professionals was initiated in order to introduce. Immediately, a dialogue with professionals was initiated in order to introduce the product on the market. Right from the early years the branch and the two brands began to grow at a good rate....